When you’re looking to get straight to the point, Apostrophe is the theme for you. Simple and clean, Apostrophe shines in the little details: bold type, bright color, and big images.
Apostrophe is a fully responsive magazine theme that’s a pleasure to read from any device. It offers clean, easy-to-read typography paired with a modern, minimalist design. Choose from a single-column layout, or make use of multiple sidebar and footer widget areas. Highlight your best posts to add variety and interest to your homepage, and showcase your social media links at the top of the page.
Like a punctuation mark, Apostrophe stands out of the way, and lets your content shine.
Getting Started
After activating Apostrophe, you can start customizing the theme under Appearance → Customize, where you’ll find the main customization options. You can change your background color, upload a Custom Header image, setting your Site Logo, or choose a Custom Menu to customize your site.
You’ll see your changes right away in the live preview, so you can play around with different elements until you get a look you like.
Menus and Widgets
Under Appearance → Menus you can create Custom Menus for the Primary Menu and a Social Media Menu.
Primary Menu
By default, Apostrophe will display a list of your site’s pages in the header. This Custom Menu can be configured to your liking via Appearance → Menus.
Social Menu
Apostrophe will display links to your favorite social media profiles in a secondary menu at the top of the page. To display them, set up a Social Links Menu.

Supported networks: Codepen, Digg, Dribbble, Facebook, Flickr, Google+, GitHub, Instagram, LinkedIn, Pinterest, Pocket, Polldaddy, Reddit, Skype, Stumbleupon, Tumblr, Twitter, Vimeo, WordPress, Youtube, and feeds (RSS). Unsupported networks will appear with a simple star icon.
Featured Images
To create the image grid layout for your blog’s index page, you’ll need to upload a Featured Image for each post. If you don’t upload a Featured Image, Apostrophe will display an icon corresponding to the post’s Post Format instead.
For best results, upload an image that is at least 930 pixels wide. Featured Images will be cropped to fit to the grid.
Sidebar Widgets
Apostrophe includes four optional Widget areas: three in a sidebar alongside your content, and one area in the footer of your page. If you haven’t added widgets to the sidebar, Apostrophe will act as a single-column theme.
The three widget areas in the sidebar differ only in background color and font size. The primary section uses a bright background to attract attention. This is a great place to put a newsletter sign-up form or some introductory text.
The footer widget area is less prominent. Widgets in the footer area are stacked horizontally, so if you put a lot of widgets here, your page may get quite long. Adding widgets to the footer will disable Infinite Scroll for your theme.

Configure all Widget areas by going to Appearance → Widgets in your Dashboard.
Featured Content
Featured Content in Apostrophe is a bit unique. To mark posts as featured, you’ll first have to configure the Featured Content module from Appearance → Customize → Featured Content. From there, you’ll be able to select a tag for all your featured posts. Any posts tagged with this tag will be shown in a more prominent way.
You can also tag your posts using Apostrophe‘s special front-end tagger. By default, the tagger is disabled, but you can enable it by checking the “Enable front end feature-starring for easier tagging of Featured Content” checkbox under Appearance → Customize → Theme. Then, visit your blog page, hover over the post you’d like to feature, and click on the star icon. You’ll notice that this post then increases in prominence.
Author Biographies
If your blog has more than one author, Apostrophe displays a large biography panel for the post author on individual post pages. Make sure you’ve uploaded a Gravatar for each author in order for their photograph to display. You can edit individual author information by editing your profile.
To hide this panel, simply check the “Hide author bio panel on individual post pages” checkbox under Appearance → Customize → Theme.
Full Width Page Template
With the Full Width Page Template option, you can create a full width page with a maximum width of 1140px. Just choose the page template under Page Attributes → Template when editing the page in your dashboard.
If you’ve configured your sidebar to display Widgets, these will not appear on a full-width page.
Extra Post Styling
To add visual interest to text-heavy posts, Apostrophe features special styling for blocks of text you’d like to emphasize.
Just go into the HTML editor of your post and wrap the content you want to emphasize with a CSS class of “emphasis”:
Pullquotes can add extra emphasis to your text, and work particularly well if you’re using Apostrophe as a single-column layout. To create a pullquote, just add a class of “pullquote” to any block quote, and the styling will automatically be applied.
Here’s your pullquote!
Quick Specs (all measurements in pixels):
- The main column width is
723
. - The Sidebar width is
274
. - Full-width pages are
1140
. - Featured Images are
225
square. In the case of Featured Posts, they’re465
wide by225
high. - Site Logo has a maximum height of
125
.